COURSE # MGM-243
STRATEGIC MANAGEMENT OF TECHNOLOGY AND INNOVATION
July 21-23, 2008, in Washington, DC.
…the emphasis is the development of technology strategies for maximizing competitiveness...
Sustained competitiveness in the present environment is mainly achieved through the development or acquisition of technology and its application. The main objective of this course is to help managers bridge the gap between business strategy and technology, and to enable mangers of organizations to realize the benefits of innovation.
Participants are introduced to the process of technology strategy formulation, implementation and management in a multi-business technical organization, and the integration of technology strategy with business strategy. The emphasis is the development of technology strategies for maximizing competitiveness. Various methods of technology planning and forecasting are studied. Participants are exposed to the various databases that are useful for technical planning and forecasting.
Applications and benefits:
You will benefit by enhancing your understanding of the:
- The key questions and detailed approaches involved in strategic planning in technical organizations.
- Strategic thinking in management of technical organizations and the continuous evaluations of strengths, weaknesses, opportunities and threats faced by these organizations.The key questions and detailed approaches involved in strategic planning in technical organizations.
- The application of the life-cycle of technology within technical organizations in today’s technology-dominated environment and need for innovation and creativity within these organizations.
- The interfaces among corporate, marketing, production, technology, and R & D strategies.
- The application of technology forecasting techniques.
- The application of critical and systematic thinking for technology planning.
- Product development and marketing.
Who should attend:
Strategic vision, leadership and execution are indispensable ingredients for success. Their unique role in sustainable management of technology and innovation are the subject of this course. The tools, methodologies, metrics and case studies presented here offer invaluable resource for design, business development, marketing and management teams.
Course Outline:
- Strategy and Technology
- Technology and Industry Structure
- Technology and Strategic Segmentation
- Technology and Industry Evolution
- Technology-based Strategies
- Technology and Competitive Advantage
- Competitive Consequences of Technological Change
- Technological Characteristics of Competitive Domains
- Dynamics of Change in Competitive Domains
- A Framework for the Analysis of Technology Emergence
- Influence of Environmental Trends on Competition
- Technology Intelligence
- Technology Intelligence
- Mapping Technology Environment
- Mechanisms of Data Collection
- Forecasting and Assessment Tools
- Managing Environmental Analysis in Organizations
- Recognizing and Screening Technology Opportunities
- Role of Creativity in Innovation
- Sources of Opportunity
- How to Screen Technology Opportunities
- High Technology Product Development Strategies
- Developing and Testing a Technology Business Concept
- Outsourcing Strategies
- Metrics for Product Development
- Intellectual Property Strategy
- Generic Mechanisms for Intellectual Property Protection
- U.S. Intellectual Property System
- The Challenge of Globalization
- Moving from R & D to Operations
- Transition from R & D to Operations
- Organizational Models
- Principles and Process of Organizing
- Characteristics of Continuously Innovative Organization
- Case Studies And Applications
About the Instructor
Dr. John O. Aje is Director of Technology and Engineering Systems and Associate Professor at the University of Maryland University College, Graduate School of Management & Technology. As the lead Administrator for advanced degrees in Technology Management and Engineering Management programs, Dr. Aje has structured the programs to produce managers for high-technology companies, large scale public and private technical organizations, and research institutions. He is an experienced practitioner and consultant in projects and large scale program management. He has lectured and written extensively in the field of technology management and is the Editor in Chief and founder of Technology Management Journal.
Dr. Aje received his B.S. and M.S. in Chemical Engineering from Clemson University and North Carolina State University respectively, and a M.S. and D.Sc. in Engineering Management from George Washington University.
Details:
Course: MGM-243 Duration: 3 Days FEE: $1,499 CEUs: 2.16
Please direct any additional inquiries regarding our courses to Anita Hellstrom, Program Coordinator, by e-mail, FAX: (240) 371-4488 or TELEPHONE: (301) 871-9608.
Call toll free 1-800-683-7267 from anywhere in the Continental U.S. or CANADA.
Last modified April 17, 2008.
