COURSE # TMO-305

A broad picture demystifying the modern telecommunications technologies, business and regulatory issues and their impact on Organizations, Organizational Planning and Effectiveness.

Advances in telecommunications and distributed data processing have virtually eliminated the time and distance barriers that once separated an organization's strategic center from its affiliate sites. Telecommunications enable the modern day organization to communicate in real time with its affiliate sites, and thereby make it practical for an organization to operate in a truly global environment. At the heart of modern telecommunications systems is the intelligent network, which can be likened to the brain of the internal nervous system. It provides the means for a seamless integration of information and communications, both internal and external to the organization.

The intelligent network is a dynamic information resource designed to support both strategic decision-making and routine operations. By providing such added value and efficiency, the intelligent network makes it feasible for a highly complex organization to operate on a worldwide basis.

In addition to the regular course material, special attention is given to a series of case studies and technology profiles. The case studies examine major legal cases that have seriously affected the development of law and policy in the U.S. A basic premise is that law and policy have direct (and indirect) economic consequences that affect the development of new products and services, the organizations who provide them, and the consumers who are the intended users.

The technology profiles are designed to familiarize the participants with the terms, design and operation, as well as applications in the organizational and residential settings.

Applications and benefits:

• Telecommunications Industry Sectors.
• Regulatory Issues.
• Overview of the key technologies.
• Information Technology Applications and Management.

Who should attend:

The course offers an insight in to a broad range of issues stemming from, and associated with, the pervasive proliferation of telecommunications in the modern work place, organization and private life. Comprehensive coverage of these issues serves as an invaluable resource for all those who plan, design, procure, implement, maintain, support or use telecommunications. Throughout the course, special attention is focused on facilities planning, regulatory economics and the corresponding impact that such technologies have on organizational structures.

Course Outline:

THE TELECOMMUNICATIONS INDUSTRY STRUCTURE

• Telecommunications Economics

  The Telecommunications Industry Structure

  Elements of Market Structure

  Market Conduct

  Market Pricing

  Planning and Growth Strategies

• The Telecommunications Industry

  The Broadcast & Cable Industry Structures

  Broadcast & Cable Programming

  Cross-Ownership Strategies

  Technology Considerations

  Public Utilities

  The Telephone Industry Structure

  The Rights and Responsibilities of Common Carriers

  Telecommunications and Deregulation

• The Transnational Corporation

  What makes a Global Corporation Global?

  Five Reasons for Engaging in Foreign Direct Investment

  Proprietary Assets

  Increase Market Share

  Production and Distribution Efficiencies

  Overcoming Barriers to Entry

  Empire Building

  Case Study:

  Sony Corporation

THE TELECOMMUNICATIONS REGULATORY ENVIRONMENT

• Telecommunications Law & Policy

  The Federal Communications Commission

  State Public Utility Commissions

  Telecommunications Act of 1996

  Telecommunications and Deregulation

  Case Studies:

  U.S. v. AT&T

  U.S. v. Microsoft

• Regulatory Issues in the WorkplaceRegulatory Issues in the Workplace

  Intellectual Property

  Principles of Fair Use

  Case Studies:

  Universal Studios v. SONY Corp. of America

  A&M Records et al. v. Napster

  Privacy Invasion

• Principles of Radio Waves and Transmission

  The Electromagnetic Spectrum

  The Nature of Radio Energy

  Radio Frequencies

  Radio Waves and Transmission Principles

  Technology Profiles:

  Cellular & PCS Telephones

  Satellite Communication

• Digital Communication and Information Pathways

  Principles of Digital Communication

  Information Theory

  Shannon & Weaver

  From Analog to Digital Communication

  Sampling, Quantizing and Conversion

  Technology Profiles:

  Advanced Digital Television

  Broadband Residential Services

• The Intelligent Network

  Internal Structures and Processes of the Intelligent Network

  Hierarchical Ordering

  Interdependency

  Permeability

  The Seven Consequences of Intelligent Networking

  Decentralization

  Immediacy

  Narrowcasting

  Convergence

  Interactivity

  Mobility

  Virtual Communication

• Strategic Planning and the Organization

  Environmental Scanning

  SWOT Analysis

  Strategy Formulation

  Strategy Implementation

  Evaluation and Control

• Telecommunications and Organizational Planning

  Responsibilities of the Telecommunications Manager

  Principles of Media and Information Technology Selection

  Daft & Lengel

  The Organizational Use of Media and Information Technology

  Technology Profile:

  The Internet

  Designing a New Telecommunications System

  Principles of Diffusion of Innovation

  E.M. Rogers

  Evaluating Equipment and Service Proposals

  Supervising the Cutover Installation

  Planning for the Intended and Unintended Consequences

  Education and Training

  Technology Profile:

  Videoconferencing

Course: TOO-305        Duration: 3 Days        FEE:        $1,399        CEUs: 2.16

Please direct any additional inquiries regarding this course to Anita Hellstrom, Program Coordinator, by e-mail, FAX: (240) 371-4488 or TELEPHONE: (301) 871-9608.

Call toll free 1-800-683-7267 from anywhere in the Continental U.S. or CANADA.

Last modified April 6, 2008.