COURSE # TMO-309
INTRODUCTION TO SATELLITE COMMUNICATIONS
for Non-Engineering Professionals
Easy to grasp, step-by-step introduction to the Satellite
communications concepts, technologies and business environment.
Satellite based communications are an intrinsic component of the much
larger communications grid to which we grew accustomed. The principles,
technologies and business cases that apply to the Satellite segment are
similar, yet different. This course is dedicated to bringing the notions
of Satellite communications to Non-Engineering professionals who seek an
understanding of the principles, technologies, features, management,
economies, etc., unique to this business.
The first day of the course is devoted to the principles of satellite
communication with a special emphasis given to satellite and earth
station design, operations and applications. The second day is devoted
to the business of satellite communication with special emphasis on
strategic planning issues, including regulatory and economic issues
affecting the growth and development of the satellite industry.
Applications and benefits:
You will benefit by enhancing your understanding of:
- The principles and technologies of the Earth and Space segments of
satellite communication.
- The different Satellite applications and users.
- The unique business & technical requirements.
- The business of Satellite common carrier, by looking at the companies and organizations responsible for the delivery of satellite communications to the end user.
- The strategic planning process.
Who should attend:
This course is dedicated to bringing the notions of Satellite
communications to the Non-Engineering professionals who need an
understanding of the principles, technologies, features, management,
economies etc, unique to this business. It is an invaluable resource of
information for Management, Business Development, Strategic Planning,
Legal Staff, procurement and Support Personnel who offer the services,
or are the users of Satellite Communications. This course has no
prerequisites.
Course Outline:
Day 1: Principles Of Satellite Communication
- Space Segment
- Brief History of Satellite Communication
- Technical Description and Overview
- Principles of Geosynchronous Satellites
- Principles of Satellite Transmission
- Satellite Frequency Bands
- Footprints and Coverage Areas
- Satellite Orbits and Inclination
- GEOs, LEOs and MEOs
- Satellite Applications
- Primary Advantages and Disadvantages
- Satellite Design and Operations
- The Environment of Space
- Antenna Subsystems
- Transponder Subsystems
- Power Supply Subsystems
- Thrust Subsystems
- Telemetry, Tracking and Command
- Space Station Keeping
- Stabilization Designs
- Earth Segment
- Earth Station Design and Operations
- Parabolic Dish (antenna)
- Feedhorns (and LNBCs)
- Earth Station Receivers (Tuners)
- Polar Mounts
- Positioner Arm
- Satellite Communication Applications
- Understanding Satellite Networks
- Point-to-Multipoint Networks
- Tree and Branch Architectures
(Benefit to Users)
- Decentralization
- Immediacy
- Narrowcasting
- Convergence
- Mobility
- Business Applications
- Broadcast Television
- Cable Television
- Direct Broadcast Satellites
- Telephony
- VSATs
- GPS and (Mobile Satellite Com.)
- Trucking
- Maritime
- Internet
- Satellite Radio
- Geological and Weather Satellites
Day 2: Satellite Communication & Strategic Planning
- Satellite Business Considerations
- Satellite Common Carriers
- United States
- Comsat (Lockheed Martin)
- Loral Space & Communications
- Hughes Communication
- International
- Intelsat
- Panamsat
- Inmarsat
- Selling Satellite Time
- Transponder Sale and Lease
- Satellite Communication: Strategic Planning Issues
- Understanding Today's Satellite Business Environment
- The Need for Strategic Planning
- Understanding Strategy
- Triggering Events
- Scanning the External Environment
- Competitive Factors
- Ex. Echostar vs. News Corporation Ltd.
- Cable Television vs. DBS
- Regulatory Issues
- Ex. Spectrum Planning and Shared Satellite Resources NGSO-FSS
- The Economic Environment
- Ex. Privatization and its Effect on Intelsat's Core Mission
- Technological Factors
- Ex. The Impact of Suboceanic Fiber on Satellite Delivery Strategies
- New Developments in Satellite Design and Performance
- Sociocultural Factors
- Ex. The Future of DBS Service and Consumer Expectations
- Ex. The Future of Satellite Wireless Communication
- Satellite and Wireless Communication Projects Current and Planned
About the Instructor
Richard A. Gershon, Ph.D.,, (Ohio University, 1986) is
Professor and co-founder of the Telecommunications Management program at
Western Michigan University where he teaches courses in
Telecommunications Management, Law and Policy and Satellite & Cable
Communication. An award winning author and lecturer, Dr.
Gershon has presented numerous management seminars to
telecommunications organizations worldwide. He is the author of
Telecommunications Management: Industry Structures and Planning
Strategies (2001) and The Transnational Media Corporation:
Global Messages and Free Market Competition, winner of the 1998 Book
of the Year by the U.S. National Cable Television Museum. Dr.
Gershon has twice been selected for teaching honors, including
the Steven H. Coltrin Professor of the Year Award (2000) by the
International Radio& Television Society (IRTS) and the Barry Sherman
Award for Teaching Excellence (2001) by the Management and Economics
division of the AEJMC.
Details:
Course: TMO-309 Duration: 2 Days FEE: $1,199 CEUs: 1.44
Please direct any additional inquiries regarding this course
to Anita Hellstrom, Program Coordinator, by e-mail, FAX: (240)
3271-4488 or TELEPHONE: (202) 241-6326.
Call toll free 1-800-683-7267 from anywhere in the
Continental U.S. or CANADA.
Last modified November 11, 2011.
